nature FUSION is formulated with naturally-derived ingredients Cassia Complex and Avocado - together with special Pro-V to protect your hair against damage and reveal your natural radiance.
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Delivering on its unique promise of healthy hair with resilience and fullness, Pantene introduces a new regimen grounded in a fusion of science and nature.
Combining a recharged Pro-V formula with the new Cassia Complex, Pantene nature FUSION is designed to help to strengthen and protect hair and help women shine from within.
Shampooing removes dirt and oil on damaged hair but uneven distribution of the damage means hair tips will tend to look dry whilst the roots seem oilier. The oiliness at the hair root can result in hair looking flat and dull at the crown. Pantene nature FUSION Shampoo gently cleanses as it address this concern. The innovative Cassia Complex works synergistically with the other ingredients within the shampoo formulation, facilitating the delivery of conditioning benefits to every single hair strand to give hair its resilience and fullness.
A single bottle of nature FUSION shampoo contains as many as 180 Cassia seeds. Taking the form of a white powder, this extract turns into a gel-like form when it interacts with water, and is at the heart of nature FUSION shampoo's clear liquid form. The clear formula delivers a rich, cream-like lather without compromising on the conditioning benefit-duo benefits that are typically not associated with clear or non-conditioning shampoos.
Laboratory tests reveal that as compared to similar formula without Cassia, the presence of Cassia in the shampoo formulation facilitates the deposition of conditioning ingredients on hair, thus enabling nature FUSION to deliver 39 per cent more conditioning than formula without Cassia.
*based on content for a 350ml bottle
Pantene nature FUSION Conditioner is designed as part of a holistic system that offers premium hair benefits and a luxuriating experience. Formulated from naturally-derived ingredients, the conditioner delivers another aspect of nature FUSION's unique promise of resilience and fullness. The dual-surfactant technology creates a unique 'airfilm' that separates the hair strands for effective and even deposition of conditioning ingredients on each hair strand.
Through matching scientific knowhow with the potential of nature, Pantene Pro-V nature FUSION conditioner helps to maintain your hair resilience, reduces frizziness and improves manageability.
In addition to the shampoo and conditioner, the Pantene Pro-V nature FUSION collection also offers specially-formulated treatments.
Recommended for weekly use, Pantene nature FUSION Intensive Penetrating Treatment comprises a rich concentrate of naturally-derived, conditioning ingredients. Designed to work in synergy with the shampoo and conditioner, the treatment creates an artificial layer that mimics hair's natural protective layer that gets easily damaged. Infused with nature's goodness, its highly concentrated formula penetrates into the hair, creating resilience and fullness.
Each component of the Pantene nature FUSION range works to nourish hair through the powerful combination of Cassia Complex and advanced Pro-V technology. Used together as a system, the collection works in tandem to enhance each step of the regimen so hair feels resilient and full. The holistic design of the series is key to the optimal results: in just fourteen days, hair receives 50 per cent more conditioning agents, an important step towards achieving healthy hair that is resilient and shiny.
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"Nature’s chemistry is a sort of library that teaches us about the biology and biochemistry of living systems. For example, almost all the compounds that are used to treat malaria are completely synthetic, but we would not know about them if we didn’t know about quinine from the bark of a South American tree. They actually all have a core chemistry that’s quite similar."
"An awful lot of things that we use in biological systems have their discovery rooted in the natural world."
"Despite the fact that there is a long history of humans using plants medicinally, and in the last 100 years within modern chemistry, I think there is probably much that still remains to be discovered."
"I think that the natural world is still full of things to be discovered."
"Traditional systems of medicine can provide excellent leads for developing novel biodynamic compounds of biological interest."
"From an evolutionary perspective, we know that plants have been evolving biologically powerful chemicals for millions of years. If we can find them, there are all kinds of incredibly valuable chemicals within plants"
"Natural ingredients have been shown to be easily absorbed by the human body, which is in accord with the theory of ‘integration of nature and man’ in traditional Chinese medicine. The application of herbs based on traditional Chinese theories is more efficient in promoting health."
"Through superior scientific skills and insights, P&G scientists were able to unlock new potential in the revered ancient ingredient Cassia, decoding the promising mystery of a timeless plant and producing a powerful new technology in hair care."
"We have done a lot of research to be sure that we were targeting the specific part of the Cassia plant that was needed. Rather than just use plant extracts, what is new with P&G’s Cassia Complex, is that we have been able to identify the right part of a plant to fuse with science and help us deliver a benefit to hair."
"Our results indicate that Cassia [polymer in the shampoo] offers benefits as an alternative to traditional cationic polymer."
"In Traditional Chinese Medicine, the Cassia seed is really valued because they see it as a source of life. At P&G, our scientists discovered a polymer from the Cassia plant that has impressive possibilities when applied to hair care."
"It’s a very common sight to see Cassia plants in front of grass huts, commonly cultivated as a digestive laxative, detoxifier and purifier. Along with other plants like bananas or aloe vera that are useful for food or medicine, people cultivate and maintain these plants close to where they live."
"I’ve spent the better part of my research career travelling through many countries in the Tropics. It is very common to see Cassia plants growing in small villages where people use it with some regularity."
"The endosperm is a nutritive tissue that the actual seedling itself feeds on in the germination process, giving it enough strength to get up above the ground, produce chlorophyll and become self-sustaining."
"Many Cassia species are very important in the Traditional Systems of Medicine (TSM) in India and China. For example, Cassia Tora is used as a single remedy or as part of a herbal preparation in Ayurveda to reduce fever, high blood pressure, and cholesterol, and as an antibiotic in addition to its use in certain primary health care."
"This fusion isn’t just limited to medicine: science has the potential to unlock nature’s power for invaluable solutions that address day-to-day needs."
"The intention to mingle these two world, science with nature, East with West is great. I think that it’s time for science and the natural to integrate."
"Mingling the worlds of nature and science, East and West, leads to a balance. Scientists have realized more of an openness to accept other possibilities and stay conscious of opportunities to better understands. One specific area is rich with examples: Western medicine owes much advancement in surgery and emergency medicine to the practice of Ayurvedic medicine."
"I think we need to stop going either/or with performance and the natural experience. Everything is going hybrid. We are looking for the best way to be as natural as possible, without giving up efficacy, because we deserve for things to be great."
"Integrating the detailed knowledge of what benefits women really want from their hair care products was crucial in the development of Nature Fusion’s use of the supercharged naturally-derived ingredient in this shampoo."
"Nature Fusion sets an innovative standard in naturally derived performance ingredients, one that decodes the powerful mystery of a timeless plant to produce a powerful benefit in hair care. We like to call Pantene Pro-V Nature Fusion the first Pantene product that was 5,000 years in the making."
"Without effective deposition of the conditioning agents onto hair, a large proportion of the active components may be rinsed down the drain."
"The best results with hair care products are always achieved by combining the right shampoo with the right conditioner technology as these two different products were designed to work hand-in-hand on the hair."
"There are many aspects of a product that play an important role in how it works for us and into what state of mind using it can get us. Many details might seem unimportant to the outsider, but the combination of factors creates the right usage experience and can really make someone’ s day. That’s what justifies the almost obsessive attention to detail that our product designers have when they develop a new product technology."
"We formulated the new fragrance to evoke the key attributes of the new Nature Fusion collection: shine, strength and body."
"[Smell] has a ‘mind’ all its own, and humans have a specific capacity to respond to scent that often comes with a very strong emotional response."
