That's the question women all over Australia & New Zealand are asking. A select few had the opportunity to 'road test' this shampoo in a blind trial. Conducted across over 1,000 women from Australia, New Zealand and Asia, these women trialed the product for two weeks without being exposed to the name, marketing claims or product benefits and were asked for their honest, unbiased feedback. Results from the blind test showed that 83% of women, without knowing the brand, wanted to use the New Lightweight Pantene Pro-V again*.
This is what some of the lucky
women who tested the secret
shampoo had to say!
'This is the best my hair has looked and felt in years maybe even ever.'
'Straight away my hairdresser
asked me what I had been
using because my hair was a
lot softer than it had ever been.'
'My hair was shinier and healthier than it was before. My hair wasn't dull and it was easier to comb after washing.'
'It improved the overall healthiness of my hair and made my hair easier to style.'
Zoe has her say after using the secret shampoo: "I'm one of the biggest sceptics out there, especially when it comes to beauty products. But this product really does deliver on what it promises. After using it, my hair is soft, smooth, deliciously scented and very well-behaved indeed."
Myth: My Hairdresser tells me that I shouldn't use Pantene because it coats my hair.
Zoe says: "Things like heat styling, swimming and even pollution take a massive toll on our hair, and strip off our hair's natural conditioning layer. This leaves it feeling dry, crunchy and open to even more damage. Pantene Pro-V's conditioning system replaces that protective layer to leave your hair moisturised, glossy and happy, (and able to be brutally blow-dried all over again)."
Myth: All shampoos are the same.
Zoe says: "Incorrect, unfortunately. Yes, we use shampoo to clean our hair and prepare it for our conditioner, but a great shampoo also act as a treatment product. Like, for instance, Pantene Daily Moisture Renewal with Pro-V, which as a conditioning shampoo, cleanses and nourishes at the right time. Clever little guy.'
Myth: You can't buy quality haircare at a supermarket.
Zoe says: "Rubbish. (Sorry.) The key is to find a shampoo and conditioner that works for you, that makes your hair feel great, and look delightful and behave nicely. Pantene Pro-V shampoo and conditioners are scientifically-tested to repair damaged hair and give you these sensorial results, which probably explains their outrageous popularity."
*Single product blind test conducted amongst 1073 women, in Thailand, India, Australia and New Zealand by AC Nielsen, Galaxy 2010.