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Pantene’s parent company, Procter & Gamble, defines sustainability as ensuring a better quality of life for everyone, now and for generations to come. By adopting a three-pronged approach—product, production, and corporate social responsibility—P&G can make these sustainability goals and successes possible. To date, P&G has made some significant progress, but there’s still more to be done:

• Improve Through Production:

Since July 2002, P&G has reduced energy usage by 48%, CO2 emissions by 52%, waste disposal by 53%, and water usage by 52%. P&G aims to improve the environmental profile of all operations, with goals to deliver an additional 20% reduction per unit production in CO2 emissions, energy consumption, water consumption, and disposed waste from P&G plants, leading to a total reduction over the decade of at least 50%.

• Improve Through Responsibility:

Improving lives around the globe is a crucial part of P&G strategies. Goals include enabling 300 million children to live, learn, and thrive, preventing 160 million days of disease, and saving 20,000 lives by delivering 4 billion liters of clean drinking water through our Children’s Safe Drinking Water program.

• Improve Through Products:

P&G strives to delight consumers with sustainable innovations that improve the environmental profile of its products. With a goal to develop and market $50 billion worth of sustainable innovation products, P&G is on its way with $13.1 billion sold since July 2007.

For now, these accomplishments represent steps in P&G’s long journey to become a more sustainable company, and were recognized in 2009 and 2010 by the Corporate Knights, who named P&G as a top 100 sustainable company.