Activated charcoal: your new bff

Activated charcoal has been the MVP in our beauty arsenal for a while now, but it’s about to change your hair game massively. Here’s what you need to know:

1. It’s Detoxifying

Activated charcoal is perfect for clarifying and detoxifying - that’s why it’s the star ingredient in Pantene Charcoal Root Purifying Shampoo and Conditioner! Free of silicones, parabens and dyes, this unique duo extracts impurities from your scalp for a deep detox that can help prevent scalp conditions and acne.

2. Promotes Hair Growth

Stripping your scalp of dirt, oils and excess sebum with activated charcoal can help restore balance and promote hair growth

3. Va-va-volumising

Hair that’s not weighed down by dirt and impurities is bouncier, lighter and more voluminous.

4. Good For All

Because of its porous texture, activated charcoal leaves an extra clean finish without stripping your hair’s natural oils. Pantene Charcoal Root Purifying Shampoo and Conditioner is a safe bet for all hair types, colours, and textures.