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Pantene brings skin care’s latest approach to hair care with the new Pro-V Micellar Series.
Just as micellar water has become skin care’s answer to gentle cleansing without stripping the skin of moisture; micelles – large water-rich complexes that attract impurities from the fiber’s surface – have become hair care’s answer to gentle purification.
The Pantene Pro-V Micellar Series is infused with the perfect balance of mild micelles and plant-based Pro-V Nutrient Blends to remove the damage caused by daily aggravation and transform even the most fragile hair into strands of strength. There are three collections; Micellar Water for gentle cleansing, Aloe Vera for gentle hydrating and Charcoal for root detox.
The nutrient-infused shampoos and conditioners are both rich in antioxidants and boast 0% silicone, 0% parabens and 0% dyes – meaning that the hair’s natural essential nutrients are protected throughout.
Globally, 79% of women agree that shampoo is the most important part of their hair care routine. Yet women – especially those with fragile hair – fear washing it too often will leave hair stripped, weakened and dry. Signs of this include hair that tends to be weighed down from heavy conditioner, weakened hair from harsh cleansers that remove essential nutrients, and dry tips that create a crunch sound between your fingers from exposure to everyday impurities like pollution and UV.
The shampoos are all pH balanced for gentle and effective purification and remove impurities while infusing fragile hair with the nutrients it needs. Whilst the Conditioners contain hydrating nutrient blends that create a lightweight, milky form to deeply penetrate and strengthen the fiber core, rather than weighing down the fiber surface. In addition to this, both are silicone-free, paraben-free and dye-free, meaning a gentle process can be ensured for even the most fragile hair.