Extending the Life of Your Color

red hair

If youre like us, youre probably thinking the redder, blonder or browner (or pinker, or bluer, or ombre-er), the better. Were obsessed with color, which is why its so hard to see the color fade once weve achieved the perfect shade of awesome. To truly understand how to keep hair color from fading, lets put our lab coats on and explore what coloring actually does to the hair.

What Hair Coloring Does to Your Hair

Hair coloring is an oxidative process that changes hairs structure. In order to deposit the color pigments inside of the hair, chemicals make the hair swell, making the hair more porous and able to absorb the color. Color=good. Water=bad! When your hair is more porous, water can also get into the hair, rinsing away your gorgeous color. In fact, up to 80% of color fade is due to water alone.

Protecting Against Shade Fade

When it comes to maintaining enviable color, its all about taking care of your hair. Since the coloring process roughens the hair cuticle, causing damage and potentially dullness, its super important to use a gentle color preserving shampoo and conditioner. The right hair products can help smooth the hair cuticle and boost shine.

Beat Dryness

Coloring makes it harder for hair to benefit from the conditioner it so badly needs. Thankfully for us color addicts, there are certain shampoo and conditioner pairs designed especially for us, which are designed to stick to your hair. For example, the shampoo for color treated hair has a distinct technology so the conditioner will actually work on your strands, helping to restore hairs surface and to protect hair. Bottom line? If you color, make sure youre using the right shampoo and conditioner designed for color-treated hair.