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The Truth Behind Sulfate-Free Shampoo


Should I Be Using a Sulfate-Free Shampoo?

Theres been a lot of hype about using sulfate-free shampoos, but do the majority of us even know why we dont want sulfates in our shampoos? Sulfates are part of a surfactant system used in all sorts of beauty products (body wash, face wash, hand wash, etc.) designed to clean and lather. Derived from natural oils, sulfates are designed to cleanse (alongside with many other ingredients).

Ok, so whats all the hype? Many believe sulfates can be harsh on your hair or skin. But what they dont realize is that surfactants (reminder! sulfates are surfactants) are what actually clean your hair. In fact, sulfate-free shampoos are NOT surfactant-free shampoossulfates are just being replaced by a different type of surfactant. Whats important is to make sure that surfactant-containing formulas are gentle, working to remove dirt and oil on the surface of the hair fiber. Thats why weve decided to keep the sulfates in our shampoosto make sure your shampoo is both effective and gentle. By using a shampoo thats gentle enough and formulated for your hair type, youll be well on your way to getting that gorgeous, healthy base, perfect for whatever style youre hoping to pull off.

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