Step 2: TURN DOWN THE HEAT
Heat is one of the most damaging things to your hair. Minimizing damage by air-drying hair up to 80% before turning on the heat, and hold the blow-dryer several inches away from hair. If you use a flat iron, pass it through hair quickly so that the heat is not concentrated in one area for too long.
Protect your hair: When you do need to use heat, use damage protectors like Pantene’s BB Creme to protect strands.