Ingredients

Pantene has been helping hair “take its vitamins” since 1945. We pioneered the use of Pro-Vitamin B5, a nutrient that Swiss scientists found to improve hair’s health, making it stronger and more beautiful.

Our products must be

safe and effective

Our priority: helping you achieve your healthiest, best hair ever. For this, we use natural ingredients that yield great results, and lab-developed options when they’re the ones that work best.